Europe Consulting                  Asia Pacific Consulting

Through years of experience and presence in the region, our multi-cultural, multi-lingual Europe and China teams have a complete understanding of each retail market. With office in London and Shanghai, our staff has developed relationships with senior management at major retailers, distributors, resellers, and vendors throughout Europe and Asia Pacific. We leverage these relationships to collect the information crucial to our clients’ success.

Europe Consulting Services
Levin Consulting approaches European projects on a market-by-market basis, ensuring the right strategy for each specific country and channel. When entering Europe, or expanding market reach, Levin Consulting acts as your sales source while building your market strategy. If you have products in place, our channel strategy development and market intelligence research will help you achieve greater sell-through, gain market share, and succeed in additional channels and markets.

  • Our core competencies    , combined with our experience and knowledge, strengthen your team to help you reach your goals. The following is a sampling of the many strategic elements we bring to the table:

  • Channel strategy     - Our team works with clients on each of the following strategic elements: branding, product positioning, pricing, marketing, sales, finance and account level. A major part of the consulting project is the development of a strategy that will work as additional products and customers are rolled out.

  • Channel Strategy Development - We develop high-level channel entry plans with schedule and resource guidelines to launch in each channel. Plans include: target account list by channel and by country; target account information; channel requirements, packaging, pricing; and much more.

    Account Engagement / Key Account Consultation - The Levin Consulting project team provides ongoing advice and evaluation on an account-by-account basis of different business opportunities. We assist in business development efforts directly meeting with strategic accounts.

    Competitive Market Analysis     - We conduct market intelligence on competitors and new entrants. We provide a detailed analysis including: SKU, features/benefits comparison, prices, and distribution model.

    Product Positioning Strategy     - We determine the impact and appropriateness of current product strategy for target accounts in each channel, and report on the overall product offering.

    Sales and Marketing SWOT Analysis     - We will highlight your company’s strengths, weaknesses, opportunities and threats (SWOT) in the area of sales and marketing, for you to become more competitive.

    Budget Forecasts     - We provide budget assistance including preparing revenue forecasts, recommending sustainable investments in channels and markets, and developing tools to calculate ROI.

    Channel Feedback and Guidance     - We have close relationships with Europe’s most influential channel players, and we put these relationships to work for you providing feedback and validation on packaging, messaging, overall marketing, brand strategy, and more.

 

  • Asia Pacific Consulting Services
    Levin Consulting offers a variety of services tailored specifically to the complex Chinese market. We work with American companies introducing their products to the Asian market, as well as Asian companies interested in launching or growing their products in the American or European marketplace. Levin Consulting provides strategic advice and tactical assistance in your efforts to achieve a seamless and effective transition.Over the past few years, we have worked with exciting startup and well-established high-tech manufacturers in the China, Hong Kong, and Taiwan regions, and have helped our Asia-based clients to successfully introduce their technology products to the US market.China Market Expertise

    Levin Consulting offers two primary areas of expertise in the Chinese market:
    Manufacturing Sourcing and Outsource Management - We are in constant contact with manufacturers of new technology in China, and are able to identify products with great potential in the North American and European markets. We specialize in the process of manufacturing sourcing and assisting clients with manufacturer identification, product identification, product qualification, as well as purchase contract and procurement management.
    Market Entry, Sales and Distribution Strategy Development - We identify proper channels, market entry methods, and distribution strategy. More specifically, we develop high-level channel entry plans with scheduling and resource guidelines on a product-by-product basis. Plans include: target account list, pertinent background information by account, requirements for channel success, packaging, pricing, as well as analysis of required internal and external resources.

  • Additional Areas of Expertise     -     Levin Consulting assists vendors with developing specific strategies for the Asian market. Our array of services include:
  • Manufacturing sourching and outsource management
  • Market entry, sales and distribution strategy development
  • Opportunity assessment
  • Market and competitive research
  • Product strategy development
  • Creation of sales and marketing programs
  • Recommendation and management of third-party requirements for distribution, sales, packaging, and technical support
  • Merger and acquisition strategy
  • Licensing and OEM opportunities
  • Recommendation of marketing requirements, including packaging, merchandising, promotion
  • Background information on distribution and retailer requirements, programs, and terms and conditions
  • Negotiation of programs on behalf of vendor clients
  • Development of pricing models and strategy

 

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