Enterprise
Channel Consulting Services
We address the unique needs of companies just
entering or increasing their presence in the business-to-business
arena.
Our
unique perspective is drawn from work within and for the reseller,
end-user, distributor, and manufacturing communities.
Meeting your needs
Through
our broad array of services, we cover all contingencies in your
go-to-market efforts on whatever level you need.
Under a retainer,
there are defined scopes of work, deliverables, and timelines,
but the scope of work is a moving target as market conditions
change and competitive concerns impact the project.
We also offer
our services on a project basis for those who have tightly defined
scopes of work and shorter timelines. Projects range from a two
day channel audit to a three month competitive analysis.
Core
competencies
We
stand ready to make an immediate impact on your business by the
real-world channel experience we add to your team.
The following is a sampling of the many strategic elements we
bring to the table.
Channel Selection and Strategy
We examine the specific product draw up a specific recommendation
of the channels to pursue in the short term as well as throughout
the product's life cycle.
Reseller
Program Design
Levin Consulting develops competitive reseller programs which
encompass pricing, soft dollars, channel margins, terms and conditions,
and reseller support in the areas of sales, marketing, and technical
implementation.
Competitive
Analysis
Our consultants analyze the standard terms and conditions, pricing,
soft dollar programs, and sales strategies for competing types
of products.
Recruitment
Strategy
Working closely with our clients, we develop the critical success
factors that potential resellers need to have to be effective
channel partners.
Lead
Management
Levin Consulting helps clients develop tools for collecting, qualifying,
distributing and tracking customer leads.
Organizational
Strategy
An organizational strategy outlines the sales, marketing, and
management teams necessary to develop and implement the overall
reseller program.
Targeted
Accounts
Levin Consulting recommends a set of target accounts, emphasizing
key accounts which set the tone for the rest of the market, based
on immediate volume, return on investment, and direct correlation
to the product line.
Reseller
Communication
Resellers have a wealth of knowledge about product, customers
and market conditions as well as the barriers to increased sales
and customer satisfaction. We help clients develop and enhance
reseller communication utilizing the sales reps, technical support
reps, regular newsletters and conference calls, conferences and
trade shows.
Budgets
and Planning
Our team develops financial models as well as marketing budgets
as needed for clients. These budgets are done for both the entry
and initial market expansion phases.
Channel
Transition
Our consultants help vendors position products to quickly ramp
up sales through a direct channel model, and then later assist
in a transition to a reseller and distributor model.
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