Asia Consulting Services
Have you explored expanding your reach into Asia's fastest growing market? Consider that China imports more than $10 billion in goods each year. Additionally, China is currently experiencing a PC growth rate in excess of 30% a year since 2000. China is a market replete with growing opportunities for companies focused on expanding their worldwide presence and increasing revenue.

Levin Consulting offers a variety of services tailored specifically to the complex Chinese market. We work with American companies introducing their products to the Asian market, as well as Asian companies interested in launching or growing their products in the American or European marketplace. Levin Consulting provides strategic advice and tactical assistance in your efforts to achieve a seamless and effective transition.

Over the past few years, we have worked with exciting startup and well-established high-tech manufacturers in the China, Hong Kong, and Taiwan regions, and have helped our Asia-based clients to successfully introduce their technology products to the US market.

China Market Expertise
Levin Consulting offers two primary areas of expertise in the Chinese market:

Manufacturing Sourcing and Outsource Management
We are in constant contact with manufacturers of new technology in China, and are able to identify products with great potential in the North American and European markets. We specialize in the process of manufacturing sourcing and assisting clients with manufacturer identification, product identification, product qualification, as well as purchase contract and procurement management.

Market Entry, Sales and Distribution Strategy Development
We identify proper channels, market entry methods, and distribution strategy. More specifically, we develop high-level channel entry plans with scheduling and resource guidelines on a product-by-product basis. Plans include: target account list, pertinent background information by account, requirements for channel success, packaging, pricing, as well as analysis of required internal and external resources.

Additional Areas of Expertise
Levin Consulting assists vendors with developing specific strategies for the Asian market. Our array of services include:

• Manufacturing sourching and outsource management
• Market entry, sales and distribution strategy development
• Opportunity assessment
• Market and competitive research
• Product strategy development
• Creation of sales and marketing programs
• Recommendation and management of third-party requirements for distribution, sales, packaging, and technical support
• Merger and acquisition strategy
• Licensing and OEM opportunities
• Recommendation of marketing requirements, including packaging, merchandising, promotion
• Background information on distribution and retailer requirements, programs, and terms and conditions
• Negotiation of programs on behalf of vendor clients
• Development of pricing models and strategy

Our dedicated Asia team knows the intricacies of this market, and will pull together the critical elements to help clients establish or strengthen your presence in the Asian market. Put our experience to work for you, and let us help you make the move.

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To Discuss Your Needs
Our Asia office is located in Shanghai, P.R.C., and is managed by Windsor Wu.

Windsor is a Shanghai native and previously worked at Merloni International in Shanghai. Merloni is Europe's largest home appliance manufacturer where Windsor was responsible for the East China, South China and Shanghai markets. Windsor has extensive experience working with distributors and retailers, and implementing sales and marketing strategies for foreign manufacturers trying to establish distribution in China.

With his channel knowledge and background, Windsor provides product planning, market and channel strategy, best practice procedures, and other strategic assistance. Additionally, Windsor's knowledge of the appliance business and his work in bringing new manufacturers to market in China is an asset to Levin Consulting clients.

Please contact Windsor at
+86 (0) 21 6267 9510
or email Windsor at windsorw@levinconsulting.com.