US Consulting Case Study - Desktop Peripherals
Client - A category leader in desktop peripherals.
Challenge
Improve overall channel strategy.
Suggest new promotions.
Provide information of the competitive landscape.
Improve account and product strategies.
Solution
Provided "state of the industry" briefings as a knowledge base for strategic planning. Prepared competitive terms and conditions analysis.
Reviewed and provided feedback on all aspects of the channel business.
Developed strategy for entry into the warehouse club category.
Results
Attained number one position in the category.
Successfully entered the warehouse club category, which now accounts for a very substantial portion of sales.