US Consulting Case Study - Digital Camera
Client - A leading manufacturer of consumer digital cameras.
Challenge
Build market share, profitably
Increase distribution
Maximize sell-through within key accounts
Solution
Made strategic and tactical recommendations based on: analysis of research conducted on key retailer, e-commerce, and catalog merchandising executives; collection of store data; study of channel advertisements; results of tracking competitive developments within the category; trends identified in the channel. Developed and implemented effective sales and marketing strategies.
Results
More than doubled market share within 6 months.
Increased distribution of products.
Implemented several effective store-level programs.