Adam Levin
CEO and Chairman
216.595.9828 x105

Adam started Levin Consulting in 1988, and oversaw initial consulting projects helping national and regional retailers enter the PC category. A major part of the work in those days was educating vendors on the importance of the retail channel and nontraditional retailers. Adam has assisted computer hardware, peripheral, accessory, software, and service vendors, as well as telecommunications clients on the strategy necessary for profitable sell-through at retail today. The work has included development of terms and conditions, creation of sales coverage models, and determination of which accounts to target. Follow-up work has included the development of individual strategies for each major account, leveraging Adam's knowledge and relationships with the major retailers in our industry. Today Adam primarily works with clients on setting overall strategy, from a channel and product perspective, covering the US, Canadian, European, and Asia/Pacific markets. He is a popular speaker at many industry events and seminars, and serves on several executive boards for technology firms.

Bob Marcantonio
President of Consulting Services
216.595.9828 x108

Bob brings more than 28 years of executive marketing and sales experience from both the retail and corporate reseller/distributor channels to Levin Consulting. A major catalyst and VP of Sales & Marketing of a high-tech reseller/distributor he led the growth of the organization to revenues in excess of $250M and expansion into new markets. Expanding on his retail experience, Bob was General Manager for the Computer Superstore division of a large public leasing, services and POS organization. Building the division from the ground up, revenues exceeded $235M and expanded into new markets and geographies. His experience from inside the industry's largest retailers, manufacturers and distributors is the foundation for developing individualized, comprehensive strategies and solutions tailored to meet client objectives. Having a firm foundation in retail at an executive level, Bob has managed several of Levin's largest clients and product launches.


Jeff Morgan
Vice President
216.595.9828 x122

Jeff has more than 25 years of retail channel experience including more than 15 years of consulting experience with Levin Consulting. Jeff's retail channel experience includes key merchandising positions with office superstores, regional computer specialty stores and department stores. During his time with Levin Consulting Jeff has worked on a wide variety of projects for more than 50 hardware, peripheral, accessory and software vendors, ranging from start-ups to Fortune 500 companies. Jeff leverages his strong relationships within the retail and vendor community to gather real-time feedback from key contacts. These discussions include formal and informal surveys for product feedback, customer satisfaction, and competitive benchmarking. Other client work includes product launches, retail sell-through strategy, development of sales and marketing strategies as well as assistance in finalizing the client's longer term sales and marketing plans.


Chips Godfrey
Vice President

Chips has over 30 years' experience in the consumer electronics channel in retail management and consulting in the US, Canadian and European markets. He served as the managing director for Levin Consulting Europe for six years, and held the position of Interim VP of Sales for several clients. Chips currently manages projects for the U.S./Canada retail market where he has developed strong channel relationships, and a firsthand understanding of the requirements for a vendor to be successful. Chips' long-standing retail relationships enhance client projects, and result in a better understanding of the programs, packaging and product mixes that fit for various retail channel outlets. His client work includes product launches from pre-development research to retail sell-through strategy, development and day-to-day management of sales and marketing programs, and implementation of vendor programs including interfacing with retailers.


Ed Anderson
Vice President & Managing Director, Europe
216.595.9828, x104

Ed is the Managing Director of Levin Consulting Europe. He provides direction for the company’s European operations, including implementation of company strategy, development of and guidance on strategy for all client projects, and management of the day to day activities of the European business. Prior to his role as Managing Director, Ed served many years in senior project management and lead strategist roles on a variety of consulting projects in North America and Europe. He has extensive retail and consulting experience working with vendors in the IT and CE industry on all aspects of their retail, brand, and product strategies.


Alan Semel
Vice President, Business Development
216.595.9828, x125

Alan brings to Levin Consulting over 30 years of experience in consumer electronics retail management, sales and marketing, and channel management.  Alan recently spent a dozen years at Micros Retail, managing internal teams and channel partners focused on selling high-level software and service engagements to large retail, grocery and foodservice chains.  In that position, he was responsible for product launches in North America, Europe, Latin America and Australia.  Prior to Micros Retail, Alan worked for Kodak and for 12 years, he co-owned and managed a regional chain of retail electronics and computer stores.  At Levin Consulting, Alan’s primary responsibility is to develop strong relationships with vendors and retailers, with a focus on large scale consulting projects and client business development efforts.


Denis Floch
Director, Europe
+44 (0) 7900 49 0695

Denis has been managing European-wide projects for Levin Consulting since 2002. He has a wide experience in European product launch, strategy recommendation, budgeting, POS strategy, field team recruitment & management, logistic and tech support implementation. Prior to Levin Consulting, Denis worked in various marketing and operations positions with vendors such as 3Com, Dell, and Compact. His native French and fluent Spanish is key to his work throughout Europe.

Eric Holdren
Director, Consulting
216.595.9828, x116

Eric's is a retail industry veteran with 21 years of experience. His retail management career began at JC Penney Company, where he started as a Store Merchandise Manager, then climbed the corporate ladder to headquarters as a Corporate Buyer. From JC Penney, Eric joined the ranks of Kohl's Department Stores as a Corporate Buyer responsible for merchandise in all 250 stores. In addition Eric held the post of Store Manager for Bed, Bath and Beyond for three years. Eric has also seen the other side of the retail through his work as an Account Manager with ActionLink. His key clients included Microsoft, Logitech, Konica-Minolta, Memorex, Kensington, and Best Software (Sage Software). In addition, he was the Corporate Liaison to such key retailers as Wal-Mart, Circuit City, Target, Sam's Club, Costco, Micro Center, Fry's Electronics, OfficeMax and Staples.



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